Hotel E-Commerce & Direct Booking Consultancy

More bookings, smarter distribution, stronger margins.

Aruna Digital helps hotels, resorts, and villas manage OTA distribution with discipline and grow commission-free direct bookings — backed by websites, technology, and our own hotel intelligence platform, HotelScope.

Our Consulting Book a Free Audit

OTA Distribution · Direct Booking · Hotel Technology

ARUNA / REVENUE DESK

CHANNEL MIX · THIS MONTH

OTA 54% →
Direct 46%VIEW DISTRIBUTION REPORT

YOUR STAYVilla
SerenityView details

DIRECT SHARE+28.4%

Consulting

Two Disciplines That Decide a Hotel's Revenue.

Our core focus: making OTA distribution profitable, and making your own website the channel guests choose first.

Primary Service · 01

Hotel E-Commerce Consulting for OTA Distribution

We act as your e-commerce desk — managing and optimizing how your property sells on Booking.com, Agoda, Expedia, Traveloka, Tiket.com and more.

OTA listing audit: content, photos, room mapping and review score
Rate parity, restrictions and promotions strategy per channel
Channel manager & extranet management, done daily
Ranking, visibility and conversion improvement on each OTA
Monthly channel-mix and commission cost reporting

Discuss your property

Primary Service · 02

Direct Booking Growth Consulting

We shift demand from commissioned channels to your own website — so every booking keeps more of its margin.

Booking engine setup, UX and conversion rate optimization
Best-rate guarantee, member rates and direct-only offers
Google Hotel Ads, metasearch and Google Business Profile
SEO, email/WhatsApp CRM and guest retargeting
Direct vs OTA share tracking with clear monthly targets

Discuss your property

Our SaaS · HotelScope

HotelScope: Unified Intelligence, Effortless Operations.

One platform connecting revenue, sales, housekeeping, engineering, people, F&B and loyalty across every property — real-time, on any device. Seven hubs, where every hub feeds the next.

CommercialHub

Revenue from OTA, direct and offline sales, CRM leads, targets, KPI and forecasting in one commercial picture.

CleaningHub

Digital housekeeping checklists for rooms and public areas, photo verification, QR inspection and real-time SLA tracking.

EngineeringHub

Defect reports straight from housekeeping, work orders, preventive maintenance schedules and budget approvals.

PeopleHub

Employee data, GPS attendance, shift schedules, leave and reimbursement approvals, payslips and mobile self-service.

LoyaltyHub

Guest loyalty points and tiers, partner and travel-agent commissions, campaigns and a public member portal.

GuestHub

Online reviews from every OTA, sentiment by department, guest surveys, complaints and service recovery with SLA.

FnBHub

Outlet revenue, covers and average check, F&B cost, menu engineering, banquets, stock and a daily flash report.

Connected chain

Guest → Operations → Team → Revenue → KPI → Growth

Incentive Engine

Automatic sales commission from won revenue and KPI achievement.

Forecast Engine

Revenue projection from pipeline and booking pickup.

Management Dashboard

Whole-portfolio performance at a glance for owners and GMs.

AI Commercial Advisor

Automatic insights that explain why revenue is ahead of — or behind — target.

Request a HotelScope demo Explore modules

About Aruna

We Build Digital Platforms That Help Hospitality Brands Grow.

Aruna Digital is a specialized web development and digital solutions agency under PT Solusi Dewata Aruna. We work with ambitious hospitality and tourism businesses to create powerful websites, digital platforms, and technology-driven experiences.

Strategy

We understand the business before building the technology.

Experience

We create digital experiences designed for real users and real conversion.

Technology

We build scalable, fast, and future-ready digital platforms.

Digital Services

The Digital Foundation Behind Every Booking.

Beyond consulting, our team designs and builds the websites, booking flows, and platforms that hotels need to sell directly.

Web Design & Development

High-performance websites designed around your brand, audience, and business goals.

UI/UX Design

Beautiful, intuitive interfaces that turn visitors into customers.

Hospitality Websites

Specialized experiences for hotels, resorts, villas, and hospitality brands.

Corporate Websites

Premium websites for companies, management firms, and investment-focused businesses.

E-Commerce & Booking

Digital platforms designed to simplify transactions and increase conversion.

Custom Web Applications

Scalable applications and digital platforms built around your requirements.

SEO & Performance

Technical and strategic optimization for visibility, speed, and organic growth.

Digital Transformation

Helping hospitality businesses adopt better digital systems and technology.

Our Process

From Idea to Digital Reality.

Discover

Understanding your business, audience, market, and objectives.

Define

Creating the strategy, structure, and digital direction.

Design

Transforming strategy into a powerful visual experience.

Develop

Building a fast, scalable, and high-performance platform.

Launch & Grow

Optimizing, measuring, and continuously improving.

Selected Work

Selected Digital Experiences.

A selection of brands and platforms we have helped bring to life.

Drag or use the arrows to browse

aruna / nusantara hospitality

01Hospitality Management

Nusantara Hospitality

A premium digital platform focused on maximizing asset value through strategy, operations, technology, and performance.

View Project

aruna / shala suites bali

02Boutique Hospitality

Shala Suites Bali

A refined experience reflecting a calm, modern, and purposeful philosophy.

View Project

aruna / nusata travel

03Tour & Travel

Nusata Travel

Nusata Travel is a Bali-based travel platform that combines AI-powered trip planning with a local, on-the-ground team to craft authentic itineraries centered on cultural experiences—such as visiting a pre-dawn market with a Balinese cook, joining family-kitchen cooking classes, learning Gringsing weaving in Tenganan, and walking rice terraces (subak) with local farmers—supported by a "Locality Score™" rating system that measures how genuinely local and community-beneficial each experience is, with coverage spanning Bali (Ubud, Karangasem) as well as other Indonesian destinations like Sumba, Flores, and Yogyakarta.

View Project

aruna / boss legian hotel

04Boutique Hotel

Boss Legian Hotel

A hospitality website experience for a boutique hotel in the heart of Legian, Bali.

View Project

aruna / amerta resort & spa

05Luxury Resort

Amerta Resort & Spa

A sophisticated pre-opening resort website shaped by tropical luxury and Balinese culture.

View Project

View more portfolios

Industries

Built for the Businesses That Move People.

Hotels & Resorts

Premium websites designed to increase direct bookings and strengthen brand positioning.

Villas & Property

Digital experiences for luxury villas, residences, and property investment.

Hospitality Management

Corporate platforms that communicate expertise, trust, and performance.

Tourism & Travel

High-conversion digital platforms for travel and tourism businesses.

Lifestyle & F&B

Modern digital experiences for restaurants, beach clubs, and lifestyle brands.

Hospitality Technology

Web platforms and SaaS experiences for the next generation of hospitality technology.

The Aruna Difference

We Speak Both Hospitality and Technology.

Industry Understanding

We understand the unique challenges of tourism and hospitality businesses.

Conversion-Focused

Beautiful design is not enough. Every experience should support a business objective.

Future-Ready Technology

We build scalable platforms designed to evolve with your business.

Premium Design

Every project is treated as a brand experience, not just another website.

09+Digital Projects

Tourism& Hospitality Focus

01Specialized Digital Partner

∞Ideas for What Comes Next

Insights

Perspectives on Hospitality & Digital.

Thinking on design, technology, and growth for tourism and hospitality brands.

Hospitality Growth

How a Hotel Website Wins Direct Bookings

Direct bookings begin with clarity, speed, and trust. Here is how we design hospitality websites that convert without discounting.

Read article Design

Five Principles Behind a Luxury Villa Website

Luxury is restraint. These five design principles guide every villa and resort platform we build.

Read article Technology

Choosing a Technology Stack for Hospitality Platforms

Booking engines, channel managers, PMS integrations: how to choose technology that will still serve you in five years.

Read article

All insights

Begin a conversation

Have a Hospitality Brand Ready for Its Next Chapter?

Whether you're launching a new resort, building a hospitality platform, or transforming an existing brand, we can turn your vision into a digital experience built for growth.

Let's Build Something hello@arunadigital.online

Contact

Start Your Digital Journey.

Tell us where you want to go. We’ll bring hospitality insight, digital strategy, and technology to the table.

Office

Bali, Indonesia
Working with ambitious brands worldwide.